Maria Olofsson
Designer at Seed

Clear communication

Maria Olofsson talks about the need to focus on clarity of communication, behaviour and products.

To find the style and concept is important in the great competition that exists. Above all, to stick to the plan and profile oneself clearly according to plan to win loyal customers and brand recognition.

Recession hangover is here. Feast is over, but ... Is it really so bad? Of course not, creativity is more important in bad times. Focus on the essences used, what is important in life?

Connect the design to a feeling. Some things we absolutely love, but a great deal we can live without.

We should focus on communicating the right values. The concept of quality is discussed back and forth. It is difficult to define, but as long as you do not try to do everything for everyone chances are good to succeed. Quality is something that a certain group of people define – a subjective rating, which makes the concept immeasurable.

Consumers who pay for the design of course will pay for their own status and identity. You create their taste and style.